PR Newswire
SANTA ANA, Calif., March 8, 2023
A premier partnership with the Painting Contractors Association (PCA) spotlights the stories of four professional women painters to initiate Behr Paint Company's pledge to amplify voices and support educational opportunities.
SANTA ANA, Calif., March 8, 2023 /PRNewswire/ -- Today, on International Women's Day, Behr Paint Company announces 'Women in Paint', a program created to highlight the company's commitment to elevating professional women painters' voices, celebrating their achievements, and inspiring the next generation. In partnership with the Painting Contractors Association (PCA), Behr seeks to help grow the presence of women in a male-dominated industry by spotlighting career-journeys and providing educational opportunities and training resources to women through the PCA's Women in Paint group.
"Women comprise only 10% of the building trades workforce nationally1, but this number is on the rise thanks to training programs and diversity and inclusion efforts that encourage more women to enter the skilled trades," said Jodi Allen, Global Chief Marketing Officer at Behr Paint Company. "By partnering with the PCA and spotlighting the stories of professional women painters, we hope to spark conversation around increasing the presence of tradeswomen and learn how we can be a stronger ally to women in the industry."
"Women are the unsung heroes, movers and shakers, doers and leaders in the painting industry," said Nigel Costolloe, Executive Director of PCA. "PCA is proud to partner with Behr on supporting Women in Paint."
To kick off this commitment, Behr worked with the PCA to produce an episode for its 'Business Anatomy' docu-series that highlights four professional women painters' journeys, capturing both their challenges and successes in the industry:
Behr plans to execute on its pledge to women paint contractors by providing in-person training events, helpful resources, and educational opportunities in the future. "There is a promising opportunity to increase the exposure and career growth of professional women painters, and we're focused on uplifting and inspiring future generations," said Allen.
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For more information on the Women in Paint program, visit www.behr.com/womeninpaint.
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada and Mexico. The Santa Ana, Calif.-based company and maker of the BEHR®, KILZ®, WHIZZ® and E&J® brands is dedicated to meeting the project needs of DIYers, professionals, architects and designers with an unwavering commitment to quality, innovation and value. For more information, visit Behr.com. Professional contractors can visit BEHRPRO.com to learn about BEHR Products and BEHR PRO® Services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).
Behr and the Behr logo are registered trademarks of Behr Process Corporation.
1 "Diversity in the Trades," Contractor Magazine, March 11, 2022.
Contact: BehrPRO@mbooth.com
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SOURCE Behr Paint Company
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