PR Newswire
CAMBRIDGE, Mass., Oct. 25, 2022
CAMBRIDGE, Mass., Oct. 25, 2022 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2023 predictions, released today, trust will be at the forefront of organizations' business operations in the year ahead as business and technology leaders focus on prioritizing long-term growth. Current factors, including economic and financial instability, geopolitical uncertainty, company scandals, and climate change, are undermining consumers' trust in organizations — nearly 40% of US consumers will stop doing business with a brand following a damaging headline.
Firms that earn greater trust with consumers and employees drive loyalty behaviors such as retention and advocacy, helping to ensure resiliency and long-term growth. As customer and employee distrust continues to rise, in 2023, regulators will step in and crack down on greenwashing, misinformation, and employee surveillance practices. Forrester predicts that multiple companies will incur millions in greenwashing fines, while a C-level executive will be fired for their firm's use of employee monitoring.
Forrester's predictions analyze the dynamics and trends in different topics and industries, including technology and innovation, customer experience (CX), the metaverse, artificial intelligence and automation, and the future of work. These insights help business and technology leaders see around the corner and gain a competitive edge to thrive in the year ahead.
Highlights from Forrester's 2023 predictions include:
"In 2023, successful leaders will focus on eliminating wasteful efforts and prioritizing long-term growth," said Sharyn Leaver, chief research officer at Forrester. "Building trust among customers, employees, and partners is a critical component to that long-term growth. When individuals have greater trust in companies, they are more deeply engaged and more willing to forgive a company's mistakes. In making smart investments, focusing on their organization's mission and strengths, and establishing long-term trust with customers and employees, leaders will fuel their firms' resiliency for the future."
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About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients.
Media Contact:
Ira Kantor
Public Relations
Forrester Research, Inc.
ikantor@forrester.com
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SOURCE Forrester
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