Forrester Announces Full Conference Agenda For Data Strategy & Insights 2022

CAMBRIDGE, Mass., Oct. 20, 2022

CAMBRIDGE, Mass., Oct. 20, 2022 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for Data Strategy & Insights 2022, being held in Austin, Texas, and digitally, December 6–7, 2022. According to Forrester, advanced insights-driven businesses — firms that have successfully built a closed-loop learning culture for finding and acting on insights — are eight times more likely to grow by 20% or more than beginner firms. Achieving advanced maturity remains elusive, however, with only 7% of insights-driven businesses classified as advanced.

Data Strategy & Insights will help leaders tackle technical and organizational challenges associated with data, including ensuring data quality and governance; innovating with analytics and AI; investing in data engineering, staffing, and resources; and advancing data ownership and literacy across their organizations. By overcoming these challenges, leaders can transform their organizations into future-proof insights-driven businesses.

This year's event will feature several noted industry speakers, including Cortnie Abercrombie, CEO and founder of AI Truth, who will offer insights about how leaders, in uncertain times, can build trust in their technology; Jay Franklin, senior vice president of enterprise data and analytics at First Tech Federal Credit Union, who will discuss how trustworthy data and insights and measurable skills growth are the foundation for a data- and insights-driven culture; and Domo Chief Analytics Officer Mark Maughan and Teradata Corporation Senior Vice President of Global Marketing Chris Twogood, who will discuss how next-generation AI can help organizations turn insights into action.

Noteworthy event sessions include:

• The Seven Habits Of Highly Trusted Artificial Intelligence. In this keynote, attendees will learn how to apply Forrester's seven levers of trust to AI — and which levers can create trust with different types of stakeholders.
• Get Your Data Storytelling Starter Kit Today. This session explores how leaders can create data stories that drive action and decisions, as well as how to measure the impacts these stories are having on their business.
• The Value Of Tilting At Windmills: Synthetic Data In AI And Beyond. Learn more about data science and AI application use cases that require synthetic data to unlock insights.
• Insights-Driven Business — A Key Pillar For Customer Obsession And Future Fit Technology Strategy. This session will reveal key findings from the Forrester Insights-Driven Business Impact and Effectiveness Survey, 2022, and will outline capabilities for improving customer obsession and creating future fit tech strategies.
• Future-Proof Your Data Architecture With Data Fabric 2.0. This session explores how leaders can build an effective data fabric strategy to drive modern workloads.

"Firms that invest time, effort, and resources into building a closed-loop learning process for finding and acting on insights outpace their competition and deliver faster revenue growth," said Srividya Sridharan, event research chair and VP and group research director at Forrester. "Undergoing such a transformation requires considerable effort and investment of resources, however. Forrester's Data Strategy & Insights Forum is an opportunity for leaders to learn the best practices and tools needed to spur actionable intelligence that fuels business growth."

In-person attendees will experience facilitated discussions and consulting workshops and will have access to special programs, including diversity and inclusion sessions and the Executive Leadership Exchange, an exclusive program targeted for C-level leaders. Digital attendees will have access to all conference sessions and sponsors via the event platform.