BTS Group scores success in Mexico, signs two agreements worth more than SEK 3.5 million

Stockholm, Sweden and Mexico City, Mexico - BTS Group AB (publ), the global
leader in accelerating strategic alignment and execution, today announced it has
signed two new agreements worth more than SEK 3.5 million with two leading Latin
American companies, Banamex a leading bank and financial institution and Coca
Cola FEMSA one of the largest and leading consumer goods corporations in the
region.
 
The Banamex project focuses on a change initiative for the integration of the
different banking groups. The project is called "Cultura de Relación Integral"
(Integral Relationship Culture). The project focuses on helping Banamex to
solidify a consistent, service-oriented approach to the customer among sales
representatives from different banking groups. "
 
The Coca Cola FEMSA assignment is a blended approach where Engage Maps and
Online solutions are used to support a change initiative in the organization of
Coca-Cola FEMSA Latam in Brazil and Mexico. It focuses on a new way of managing
the company's operations.
 
"We are honored that two leading, Latin American companies have entrusted BTS
with these important initiatives" says Henrik Ekelund, President and CEO of BTS
Group AB. "This is strong evidence of our commitment to grow in these markets
and our ability to help global organizations to accelerate business results by
innovating how they learn, change and improve."
 
"Our global reach and expertise in the discovery based learning has been very
appreciated by companies in the region, The office in Mexico City that was
opened in May 2008 with two employees has shown good and steady growth and now
employs six people. The growth of our local business in the region has been good
reflecting a strong demand for our services in the area" said Dr. Philios
Andreou, CEO BTS Spain and Mexico.
 
For more information, please contact:
 
Thomas Ahlerup
Senior Vice President
Corporate Communications and Investor Relations
BTS Group AB
Phone  +46-8-5870 7002
 
Mobile +46-768-966 300
 
E-mail thomas.ahlerup@bts.com
 
About FEMSA
 
FEMSA is a leading consumer company in Latin America serving over 215 million
customers. In 2009 the company reported revenues of US $15,090 million, and it
provides direct jobs to more than 100,000 people. It was founded in 1890 in
Monterrey, Mexico.
FEMSA  is comprised  of two  complementary business  units: Coca-Cola  FEMSA and
FEMSA Comercio. An area of common services named Strategic Procurement, Business
Processes  and Information Technology, specially  designed to drive the business
units,  supports these  units. Together  they accomplished  the FEMSA innovation
commitment,  from differentiated brands to  containers designed to meet consumer
needs, convenient points of sale and efficient distribution systems.
FEMSA  operates in nine Latin  American countries (Mexico, Guatemala, Nicaragua,
Costa  Rica, Panama, Colombia, Venezuela, Brazil and Argentina). FEMSA sells its
products  through well-known  brands in  soft drinks,  juices, bottled water and
energetic drinks such as: Coca-Cola, Sprite, Jugos del Valle, Ciel, and Powerade
among  others. FEMSA's strategy is designed  to satisfy customers and consumers,
create value for shareholders, and responsibly serve local communities.
 
About Banamex
 
Grupo  Financiero Banamex  is one  of the  largest financial  services groups in
Mexico,  and it offers  personal and corporate  banking through such services as
deposit  accounts, mortgages, consumer loans, mutual  funds and credit cards. It
was formed in August 2001 when Citigroup bought Grupo Financiero Banamex-Accival
in one of the largest-ever US-Mexico corporate mergers.
The  incorporation  of  Banamex  into  Citigroup  has  allowed  them to offer an
extensive  range of financial services through its subsidiary companies, both in
Mexico  and worldwide. Flagship subsidiary Banco Nacional de México (aka Banmex)
operates  more than 1200 branches and some  4500 ATMs. The company's Accival (or
Acciones  y  Valores)  subsidiary  is  among  Mexico's  top securities brokerage
houses.  Grupo Financiero  Banamex also  offers insurance  (Seguros Banamex) and
pension services (Afore Banamex).
As  a  Citigroup  subsidiary,  Banamex  today  is  part of the biggest financial
services  company in  the world,  with 200 million  account holders in over 100
countries.
About BTS Group AB
BTS partners with leading companies to accelerate strategy alignment and
execution, innovating how organizations learn, grow and improve. BTS is the
world leader in customized business simulations and discovery-based learning
solutions that enable leading corporations to grow and become successful through
change and improvement processes.
BTS   adds  value  to  its  clients  through  three  practice  areas:  Strategic
Alignment &   Business   Acumen,   Leadership &   Management, and   Sales  Force
Transformation. BTS  also  has strong  capabilities  in Operational Excellence &
Project Management and offer an innovative Engage for Change process.
BTS  has more than  250 highly talented employees  serving more than 400 clients
including  40 of the US Fortune 100 companies  and 25 of the Global Fortune 100
largest  corporations in  the world.  In 2009 BTS  revenues was SEK 595 million.
Recent selected BTS clients include AT&T, Ericsson, Kimberly-Clark, Nokia, Sony,
Toyota, Unilever and Xerox.
BTS serves its clients from Stockholm, Oslo, Helsinki, Brussels, London, Madrid,
Bilbao,  New York,  Stamford, Philadelphia,  Scottsdale, San Francisco, Chicago,
Mexico   City,  Johannesburg,  Sydney,  Melbourne,  Singapore,  Bangkok,  Seoul,
Shanghai, Taipei and Tokyo.
BTS  is a public company listed on the NASDAQ-OMX Stockholm and trades under the
symbol BTS B.
For more information please visitwww.bts.com.
 
[HUG#1428483]
 
Press release (PDF): http://hugin.info/132982/R/1428483/375843.pdf
 
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		Source: BTS Group AB via Thomson Reuters ONE